News: Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads

Walgreens

Walgreens Tests Digital Cooler Doors With Cameras to Target You With Ads

According to this recent Wall Street Journal article, Walgreens Boots Alliance Inc. is testing a technology that embeds cameras, sensors and digital screens in the cooler doors in its stores, a new network of “smart” displays that marketers can use to target ads for specific types of shoppers. The system is provided by Chicago-based Cooler Screens Inc. This is a perfect example of exciting technology being created by the innovative Chicago startup community.

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