On July 31st, the Chicago
Connectory hosted Moonshot by Pactera for
part two of their Design Sprints workshop.
Lead by Mike Kim, digitalization
practice lead at Moonshot, the focus of this second session was to teach
attendees how to create a future their customers will love in a matter of days
rather than months or years. Using the FUEL
methodology, participants combine design
thinking and lean innovation to accelerate their growth.
Over 110 design sprints in 3
continents and +2,000 Post-its later, Moonshot truly believes in the
effectiveness of the design sprint. Whether it's changing the product, people
or process, companies like Slack, Lego, and Google are implementing design
During the workshop, Mike split
the audience into groups and asked them to create a journey map for users. A
journey map allows you to see different parts of the experience and identify
and align these with critical opportunities. Journey maps can be broken into
four sections: discover, learn, use, and goal. After mapping the different
journeys for returning online purchases, purchasing groceries, and planning a
vacation, the groups came together to discuss the challenges they face.
"Everyone thinks they're
creative until they're told to be creative," said one audience member
about journey mapping. Mike reiterated the importance of not limiting yourself
to existing products and solutions when journey mapping or participating in a
Thank you to Mike Kim and the
team from Moonshot for hosting their workshop at the Chicago Connectory. We
look forward to their next session!