Nagib spoke about the
movement of technology, and the importance of digital and physical products
coming together. Living in an era where everything is digital, Nagib uses
experiential marketing with his products to make an impact with his customers.
“People remember this as it
sticks with them, it’s the best way to touch people in the modern day”, Nagib
Nagib was the technology
developer for the Dress for Respect; a dress with multiple sensors to measure
how many times women are harassed on a night out using touch sensors. The touch
sensors connect to a control unit via Wi-Fi, translating each touch in real-time.
The dress was meant to help bring attention to the real life issue of sexual
harassment against women, especially in the nightlife scene. The goal was to
leave a message with viewers that calls attention to the issue of sexual
harassment while using real time data to support. Check it out.