dcsimg Convergence: Hardware and Marketing Deconstructed | Chicago Connectory

Past Event


Convergence: Hardware and Marketing Deconstructed

Bolha will be hosting a Technology and Marketing Series on how product innovation can create unique brand experiences for customers.

date
Thursday, April 18, 2019
time
12:00 PM - 1:00 PM (Central Standard Time)
venue
Chicago Connectory
location
222 W Merchandise Mart Plaza #570, Chicago, IL 60654 Get Directions


Bolha will be hosting a Technology and Marketing Series on how product innovation can create unique brand experiences for customers.

About this Event



First event:

Convergence: Hardware and Marketing Deconstructed

We are currently experiencing a new industrial revolution that is changing everything around us, every industrial revolution has the same beginning; advancement of technology. This cycle repeats itself in different ways but always adapts to society's needs. People are changing, and so is the way they connect with others around the world. By better understanding society today, we can know how to capture their attention, their hearts, and their dreams.



Key points

  • Experiential Marketing
  • How technology is transforming the world
  • How to connect with the new generation
  • Maker Movement
  • Smart Era
  • IoT
  • Wearables
  • AI
  • Case Studies



Speaker’s Bio: 

Nagib Nassif Filho is originally from Brazil and his company Bolha (pronounced Bolya) has been accepted by Idea Lunchbox’s internationalization program to the U.S. Bolha is an international award-winning product innovation company that is applying the newest technologies to wearables, IoT and other electronic-based devices to collect real-time data. He has leveraged his expertise to enhance the field of experiential marketing, having helped several large multinational corporations, such as Coca-Cola, Adidas, GE, Ford, Toyota, Budweiser, among several others to innovate their products, expanding their market reach.

Convergence: Hardware and Marketing Deconstructed
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