Convergence: Hardware and Marketing Deconstructed
We are currently experiencing a new industrial revolution that is changing everything around us, every industrial revolution has the same beginning; advancement of technology. This cycle repeats itself in different ways but always adapts to society's needs. People are changing, and so is the way they connect with others around the world. By better understanding society today, we can know how to capture their attention, their hearts, and their dreams.
- Experiential Marketing
- How technology is transforming the world
- How to connect with the new generation
- Maker Movement
- Smart Era
- Case Studies
Nagib Nassif Filho is originally from Brazil and his company Bolha (pronounced Bolya) has been accepted by Idea Lunchbox’s internationalization program to the U.S. Bolha is an international award-winning product innovation company that is applying the newest technologies to wearables, IoT and other electronic-based devices to collect real-time data. He has leveraged his expertise to enhance the field of experiential marketing, having helped several large multinational corporations, such as Coca-Cola, Adidas, GE, Ford, Toyota, Budweiser, among several others to innovate their products, expanding their market reach.