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Data Driven Marketing: How Marketers use Data to Drive Insights and Results

In this talk, you'll learn about data-driven marketing. You'll learn how to define data-driven marketing, and what is included in a data-driven marketing initiative.

date
Wednesday, December 16, 2020
time
6:00 PM - 7:00 PM (Central Standard Time)
venue
Virtual
tags
1871 Event

This event has ended.


About the Event:
We've all heard that data is important and that decisions should be "data driven". What does that mean for marketing professionals?

In this talk you'll learn about data-driven marketing. You'll learn how to define data driven marketing, and what is included in a data driven marketing initiative.

You'll then learn how it works in practice with a case study leveraging surveys. Surveys are one of the most efficient marketing tools. and you'll learn how leverage them to gain insights that drive impactful data driven marketing decisions.

Key takeaways:
What is data-driven marketing? How is data used in marketing?
How can data impact your marketing campaigns/approach?
Case Study: leveraging surveys to make data driven decisions

Agenda:
6:00 pm: Presentation
6:20 pm: Interview with Moderator + Q&A
7:00 pm: Event ends

About the Speakers:
Anita Alkhimovich is a Sr. Marketing Manager @ LeaseAccelerator, a successful Series B startup that has raised over $40 million to provide global lease lifecycle automation (LLA) software that improves free cash flow and simplifies compliance for real estate and equipment stakeholders. It was recently named to CB Insights fastest growing Fintech companies.

Data Driven Marketing: How Marketers use Data to Drive Insights and Results
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