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Digital.auto co-creation challenge

September 15, 2023 - February 28, 2024

A hybrid hackathon for software-defined vehicle solutions.

About the challenge

The digital.auto initiative aims to enable the mobility community to realize the software-defined vehicle vision. This is what this co-innovation challenge is all about: to develop digital, future proven software-defined vehicle solutions for drivers. The hybrid hackathon is open for everyone* with ideas for innovative software-defined vehicle solutions! So, no matter if you are a student, an experienced developer, or a mobility enthusiast – submit your idea and become part of the digital.auto community. The hackathon is taking place in a hybrid format. This means you can decide if you want to join and collaborate online or on-site in Heilbronn. In the challenges they provide you with a great set of tools, components, methods and experts in order to develop future proven solutions. Therefore, you have everything you need to explore, prototype, test, validate and develop your ideas. And, participation pays off: the winning teams will be invited to present their live demo at Bosch’s biggest conference on AIoT and Digital Transformation: Bosch ConnectedWorld. So be prepared for an award ceremony with Bosch CEO Stefan Hartung and Landing AI CEO Andrew Ng and to introduce your results to 10.000 Bosch decision makers and AI thought leaders.

*To allow a fair competition, they can only consider ideas from individuals, who are not employed from one of our partners.

The roadmap

The co-creation challenge is structured into 4 phases:

Phase 1: Exploration & Application

It’s all about exploration. You can use the provided tools – the playground.digital.auto and LandingLens from Landing AI – to devise your ideas.

Once you have a clear vision of your idea, submit it via the application form until Sep 15, 2023. Please note, visualization is helpful. Use videos, screenshots and dashboards to convince the jury. You can find more information on the selection criteria below. 

Phase 2: Online Prototyping

From all applications the jury will be selecting the top 10 ideas. Those teams will be equipped with either Arduino Nicla Sense ME or BME688 Dev Kits from Bosch Sensortec to create their prototypes. Additionally, each team will receive AWS credits worth EUR 999. Experts from the Ferdinand-Steinbeis-Institute and the Bosch Startup Harbour will guide them along the way and Landing AI will extend the LandingLens trial accounts. 

Phase 3: Proof of Concept

The best team per challenge will be selected to continue with phase 3, in which they will further develop their concepts and prototypes with the partners. Besides, early start-ups will have the option to join the Bosch Startup Harbour accelerator program.

The winning teams of each challenge will be announced in a live webinar with Stefan Hartung, CEO, Bosch and Andrew Ng, CEO Landing AI.

Phase 4: Final Presentation

Finally, it is time for the best teams of each category to present their pilot projects. Therefore, a professional pitch trainer will coach them to be ready for the show. One representative per team will join at Bosch ConnectedWorld, Bosch’s biggest conference on AIoT and Digital Transformation. In Berlin they will have an exclusive award ceremony with Bosch CEO, Stefan Hartung and Landing AI CEO, Andrew Ng and the representatives can demonstrate their idea at the digital.auto booth.

Application & selection criteria

What’s important for the application? They would like to get to know you, your idea, and your motivation. Share as many details as possible. Even before you are officially part of the program, you can use playground.digital.auto, LandingLens Landing AI’s computer vision platform to draft a first prototype and generate screenshots, screencasts etc. to better illustrate your idea. After the submission deadline on Sep 15, 2023 we will choose the best ideas based on:

  • Team experiences and qualifications in the field
  • The business potential of your idea
  • Your motivation & expectation for our in-cabin sensing co-innovation challenge

Submit your idea

Show your innovative solutions until Sep 15, 2023!

Learn more about the whole challenge or apply now

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September 15
February 28, 2024
Event Category:


Hybrid Event
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