Learn how to create a future your customers will love in a matter of days rather than months or years. Using the FUEL methodology (https://www.moonshotio.com/fuel/) as a framework, participants will combine design thinking and lean innovation to create lovable products and experiences for their customers.
This session focuses on Day One of the Design Sprint. We will take a high-level view of what a Design Sprint is and the activities that make up a Design Sprint week. More specifically, we will take a closer look at the 'How Might We' and provide tips and tricks to maximizing its effectiveness in a Design Sprint.
Learn more about design sprints: (https://www.moonshotio.com/design-sprint/)
About the Speaker:
Mike Kim is the Digitalization Practice lead at Moonshot by Pactera EDGE, a digital product studio based in Chicago. Mike helps companies adapt and institutionalize modern ways of working to deliver meaningful and lovable experiences to their customers. He has earned SPG/Marriott Platinum status by solely running and coaching design sprints around the world for his Fortune 100 clients and recently spoke at the Google Sprint Conference on running design sprints for the circular economy. He absolutely loves the 1Password app.