Where ideas get momentum



What We Do

mLab is a product strategy team specializing in digital and IoT offerings. We work with clients to validate product and service offerings with strong financials and product-market fit.

If you have a product concept you’re trying to bring to market, or want bring your current product offering to new markets or customers, give us a call.


Our consulting support services are grouped into two complementary categories:


Product Design

  • User Experience Design (UX)
  • User Interface Design (UI)
  • Interaction Design (IxD)
  • Usability and Desirability Testing
  • Rapid Prototyping
  • MVP Definition


       Business Model

  • Business Model Design
  • Business Case Design and Validation
  • Pricing Model
  • Commercialization Strategy
  • Customer Segmentation
  • Opportunity Sensing


Our offering is designed to strategically evaluate and validate along the three axes of Desirability, Feasibility, and Viability.

  • Desirability – Do users want this? Does it solve a problem in the market?
  • Feasibility – What does it cost me to deliver this offering?
  • Viability – Can I make money with this offering?

To be successful in the long-term, a product needs to clear all three of these hurdles. Desirability is validated using traditional UX methods to gain deep insights about users, their needs, and how they interact with products to achieve gains and relive pains. 

Feasibility and Viability are both addressed in the design and evaluation of an offering’s financials.


About Our Team



Working On Something New? We Can Help.

Our consulting team has dozens of years of experience. Let us support you in your latest venture. Shoot Will an email and let’s start a conversation.

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Connect with Us!

222 W Merchandise Mart Plaza
Suite 570
Chicago, IL 60654

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