On June 26, the Chicago Connectory
hosted Moonshot by Pactera, a digital product studio. Their goal is to help
clients create products that their customers love, using their proven FUEL methodology. FUEL uses design thinking and lean innovation to expedite the
Mike Kim, digitalization practice lead
at Moonshot, kicked off the first session of their four-part workshop centered
on the idea of the Design Sprint. The Design Sprint is a four-day process for
answering big questions. It allows the co-creation of prototypes and validation
with real people. This process of innovation is a human-centric, risk-averse, and
collaborative way for cross-functional teams to create purposeful products and
This first session focused on day
one of the process - decide. On this day,
participants define and decide on a challenge, they then produce a plethora of
solutions to address that challenge. The "decide" phase gives
participants the opportunity to answer the question - "How Might We?"
"How Might We" statements
are optimistic invitations to explore more. "How" invites
exploration, "might" encourages optimism, and "we" is
collaborative. Mike invited a member of the audience to present their problem
and asked the audience to write some HMW statements for their problem. He took
the audience's sticky-notes and gave feedback, explaining that the HMW statements should be open and that participants shouldn't limit themselves to
any certain aspect of a solution.
Thank you to Mike and the team from
Moonshot for hosting their workshop at the Chicago Connectory! We look forward
to hosting them next month for part two of their Design Sprints workshop.